Surplus Two Way Radios: A Journey of Innovation and Partnership with Vertex Standard
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Surplus Two Way Radios: A Journey of Innovation and Partnership with Vertex Standard
In 1999, Ozzie Ansari founded Surplus Two Way Radios, embarking on a journey from his garage where he refurbished surplus and used radios acquired from police auctions. This hobby turned into a full-time venture in 2007 when Ozzie saw the untapped potential in the radio business, prompting him to resign from his corporate job and dedicate himself wholly to his passion. This pivotal decision marked the beginning of a transformative path from selling used radios to brand new ones.
The Vertex Standard Partnership
It wasn't until 2013 that Surplus Two Way Radios became a partner with Vertex Standard, a collaboration that proved to be more successful than with any other manufacturer. The partnership flourished because of Vertex's straightforward and efficient approach. "Vertex just gets it," Ozzie explains. Their radios are not only easy to program but also customizable, significantly simplifying support and maintenance, especially in the field.
Customer-Centric Approach
Ozzie prides himself on the comprehensive range of services Surplus Two Way Radios offers. From conducting site surveys to providing hands-on demonstrations, his team ensures that customers not only receive the products but also the technical support and training they need. This hands-on approach, combined with the innovative solutions offered at industry events like the IWCE, has led to remarkable feedback and success, particularly with Vertex's product lines.
Expanding Horizons with Vertex Standard
Ozzie reflects on the adaptability of Vertex products, noting their appeal across various sectors due to their manageable size and advanced technology. As business and consumer demands evolve, Vertex Standard continues to align with industry trends, providing solutions that meet the increasing expectation for comprehensive, hands-on user experiences.
Partnership and Recognition
The relationship with Vertex transcends typical business dealings. "I don't just feel like a dealer; I feel like I matter," says Ozzie, appreciating the responsive and supportive nature of his partnership with Vertex. This sentiment was underscored when Surplus Two Way Radios was named Partner of the Year, a significant recognition that Ozzie values deeply. "It's a partnership where we genuinely feel valued," he asserts.
Looking Forward
With the introduction of the EVX Link and the potential of IP connectivity, Ozzie is optimistic about the future. These innovations open new avenues for extending coverage and enhancing service delivery, promising another year of growth and achievement. As the industry evolves, Surplus Two Way Radios is poised to meet these challenges head-on, leveraging their strong partnership with Vertex Standard to provide exceptional value and service to their customers.
This blog post highlights Surplus Two Way Radios' commitment to innovation, customer service, and strategic partnership with Vertex Standard, emphasizing their role as a leading provider in the two-way radio industry. These elements are crucial as the company continues to navigate the evolving landscape of communication technology.